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EXPERIENCES 
Do people who visit your online profile see you as you see yourself?
Psychster's YouJustGetMe site and Facebook app have given over 50,000 members a free personality test based on the Big Five model, then let them collect impressions from visitors to learn whether others are really getting to know them. |
 WHITEPAPERS AND PUBLICATIONS 
When users are entertained, are they also ready to buy?
Psychster and Bookrags.com take a closer look at how the content of a site affects purchasing intention. To be entertained does not necessarily mean users are in a buying frame of mind. 01.2012 
Can you use Twitter to advertise 3rd party products?
Psychster and Esmee Williams and Stephanie Robinett of Allrecipes.com look at how to plug products without losing followers. 04.2011 
What should you say on Twitter when your site goes down?
Psychster teams up with Jeff Hora and Tom Moran of Microsoft on study to learn how outages might be most caringly and effectively addressed on Twitter. 02.2011 
Is adolescent egocentrism really driving teens' fascination with social media?
Executive Director of Communications for the Issaquah, WA school district Sara Niegowski guest authors a whitepaper looking at whether the psychology of adolescence fully explains
teens online. 09.2010 
Do Influencers actually influence anyone?
UW Social Media Strategist and HubPages.com journalist Megan Jeffrey guest authors a whitepaper showing that content trumps character when
it comes to influencing others online. 10.2010 
In the age of YouTube, are amateur videos watched as long as professional ones?
Psychster exposed Allrecipes users to the same cooking videos ranging
from simple to highly produced and measured how long they were watched. Results help indicate how much should be spent on videos used for
professional or commercial purposes.06.2010 
What widgets work for what purposes on what sites?
Psychster exposed Allrecipes and Facebook users to 7 different ad types, from sponsored content to fan pages to true widgets,
and measured engagement and purchase intent.03.2010 
What do you post on your online profile so people get you?
By mining the data from YouJustGetMe, Psychster has published two studies looking
at what textual information and what types of profile
photographs you should put on your online profile to best convey your personality to others. Also see our review in Eye on Psi Chi.05.2009 Psychology of viral influence in complex social networks. Psychster chimes in on the debate about Influencers and whether there are other factors we should focus on to try to get to the "tipping point." 02.2009 Psychology of reach, frequency, and stickiness. Psychologists since the 1930s have known how to increase the rate by which you check a website and click around what's there. This is a must-see deck regardless which side of the mouse you're on. 03.2008 |