PUBLICATIONS

01. White Paper: Social Media Ad Widgets. What widgets work for what purposes on what sites? Psychster exposed Allrecipes and Facebook users to 7 different ad types, from sponsored content to fan pages to true widgets, and measured engagement and purchase intent.

02. White Paper: Online Video and Watchability. In the age of YouTube, must online videos be highly produced to be watched longer? Psychster showed Allrecipes users the same cooking videos ranging from simple to highly produced and measured how long they were watched. Results help indicate how much should be spent on videos used for professional or commercial purposes.

03. Publications: Online Profiles and First Impressions. By mining the data from YouJustGetMe, Psychster has published two studies looking at what textual information and what types of profile photographs you should put on your online profile to best convey your personality to others.

03. Publication: Online Identities. Psychster reviews the long history of first-impression research for Psi Chi, and what it suggests about online identity formation.

EXPERIENCES AND LECTURES

01. Do people who visit your online profile see you as you see yourself?

Psychster's YouJustGetMe website and Facebook application has given over 35,000 members a detailed personality profile based on the Big Five model, then let them collect impressions from visitors to their profiles, helping them to learn whether dating parters and even potential employers are really getting to know them.




02. Psychology of viral influence in complex social networks.

Psychster chimes in on the debate about Influencers and whether there are other factors we should focus on to try to get to the "tipping point."




03. Psychology of reach, frequency, and stickiness.

Psychologists since the 1930s have known how to increase the rate by which you check a website and click around what's there. This is a must-hear lecture regardless which side of the mouse you're on.


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