Conducting experiments online

Web studies eliminate the bias of socially desirable self-presentation often seen in face-to-face interviews.



Which elements of an online profile help people learn your personality?

Tell people your proudest moments or give a link to a funny video and they'll understand you better. List people you dislike and they won't.



Reading the personality of someone you only IM with

IM is as good as face-to-face interaction, and it's actually better for accurately reading someone's Extraversion.

01. Can people read your personality accurately from your online profile?

Psychster Inc. launched YouJustGetMe.com, a live research and interactive experience where people find out if their friends, dates, or new acquaintances know them as well as they think they do. Based on Funder's (1999) Realistic Accuracy Model, the site gives you an immediate accuracy score using linear statistics.

02. How do you want to use your online profile?

People want very different things from their MySpace or Facebook profiles. But there are clusters of people with similar needs. This segmentation survey found that people are either profilers, socialites, tribals, or passives. If you have about 20 minutes, we're still actively collecting data.

03. How does social computing differ from everyday social life?

This position paper uses the example of forming online impressions to show the ways that computer-mediated social interactions may indeed be very different from everyday interactions.

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