Psychster Inc. Online Psychological Research and Experiences

Our core research products are heavy on the brainpower and light on the overhead:

Online Usability interviews. For shockingly low costs, let us interview a dozen of your users and uncover ways of seeing your software that you never suspected.
Pre-post Ad Campaign Surveys. Impressions and clicks tell you very little about the impact of an ad campaign. Survey the lift in brand awareness, past purchase, and purchase intent at little cost.
Psychographic segmentation. We'll identify your user types and provide you with algorithms to target them with ads and content. Perhaps the most powerful research you'll ever conduct for marketing, design & strategy.
User-centered design surveys. Give us a JPG of your latest designs and 48 hours and your next decision will be data-driven and confident.

Our skills range from the qualitative to the quantitative:

scientific survey construction
usability testing, individual interviews & focus groups
beta program management
multivariate AB testing with MANOVA & chi-square analysis
segmentation with factor & cluster analysis
algorithm development with linear & logistic regression
satisfaction driver identification with mediation analysis
perceptual mapping and positioning studies with correspondence analysis
feature testing & development based on social & behavioral theory

We seek clients who will activate all of our compentencies.

We welcome both short and long term relationships where both psychological theory and sound data-collection are needed to determine the design, strategy, or architecture of a site. Consider contacting Psychster when the research involves end users in sufficient numbers, and when you need someone to really get inside the heads of your community members. Definitely contact us if you are considering building an online experience or application that pivots around social interaction.

past clients