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psychology of social media

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Psychster Inc. | Psychology of Social Media



03.10.2010

Psychster collaborates with Allrecipes on a study of what widgets work for what purposes on what sites. Get the whitepaper.



11.25.2009

Psychster speaks at UW to Master's of Communication in Digital Media students about using research to determine whether highly produced online videos are wantched longer than amateur videos.



05.17.2009

Psychster returns to ICWSM this time with original research on what type of profile photo you should post to best convey your personality. Read it.



01.15.2009

PSRF invites Psychster to talk about Network Properties. David is honored to be invited back to PSRF, this time to talk about what the grand network that is the brain can teach us about designing social media. See the deck.




01.08.2009

NPR's Linton Weeks interviews Psychster on the tragic online suicide of Abraham Biggs and what it reveals about the psychology of social media. Read the story.




01.05.2009

YouJustGetMe Grows to over 14,000 registered members who have made over 22,000 guesses of each others' personality. Do people who visit your profile see you as you see yourself? Find out.



08.21.2008

YJGM named a top online psychology experiment. Psych Central and the New York Times Blog "Well" both honor YJGM with a best-of-web nod. Psych Central writes, "Lovely software design, simple to use, great functions...this is more than a social experiment, it's also social media." Over 11,000 members agree.Read the buzz.




06.29.2008

YJGM makes front page on Slashdot. A great blog about our ICWSM paper by Joe McCarthy of MyStrands was featured on Slashdot. YJGM grew to 8,500 members and the servers held out! Read the discusssion.





04.01.2008

Psychster presents at the Int'l Conference on Weblogs and Social Media. We reported findings from YouJustGetMe about which elements of your online profile help people understand your personality, and which don't. Read our paper.





12.15.2007

YouJustGetMe reaches 6,000 members and 10,000 personality guesses. And our first celebrity personality guessing contest is launched when psychologist Phil Zimbardo joins the site. Guess Dr. Z!





11.15.2007

US News & World Reports psychophile Chris Wilson covers the launch of YouJustGetMe on the Facebook Platform. Check it out.





11.02.2007

Seattle Post Intelligencer's Venture blogger John Cook writes up Psychster and YouJustGetMe. Read it.





10.01.2007

Psychster invited to Social Computing workshop organized by MSU and Microsoft Research at the ACM Group 2007 Conference. See more.





07.16.2007

Psychster advisor Sam Gosling featured in US News & World Report. Reporter Chris Wilson interviewed Sam for an article exploring whether Facebook profiles faithfully represent their authors' personality. Take a look!




04.10.2007

YouJustGetMe launches to provide people with a fun experience guessing the personality of others and having their personalities guessed in return. Check it out!



11.07.2006

Psychster assists RIPL to determine the four psychographic segments of their prospective members.



02.22.2006

Psychster LLC is founded as a Washington state limited liability company and later converted to Psychster Inc.






Social media either aligns with human nature and is an explosive success, or it conflicts with it and fails. That is where Psychster can help. We are Seattle based Ph.D. psychologists who provide research and consulting on social networking, social media, and social computing. Clients come to Psychster who don't want to experiment in production - and who know research can help predict success and avoid costly blind alleys. Your users are more in control of their media than ever. Isn't it time to find out what makes them tick?







Our research offerings will help you to a deep understanding of your users:

  • online usability testing
  • psychographic segmentation
  • business intelligence cubes
  • user acceptance research
  • ad effectiveness studies
  • beta programs
  • online surveys
  • satisfaction & loyalty

read more


Our original research draws on our applications and collaborators.
  • online impression formation
  • social media marketing effectiveness
  • personality ad targeting
  • lecture & panels on the psychology of social media
  • online social dynamics
  • social computing

read more